'Be the story' - Promotional campaign for ALFA
Posted: Sun Aug 31, 2008 5:10 pm
For a while now there has been a slow and steady movement towards an effort to promote ALFA across the NWN community. Instead of merely letting applicants come to us, the idea is to go our with a clear and strong message out to attract the established community and make it even easier for prospective applicants to find us.
Our message is clear; we are a dedicated and dynamic roleplay community. This expresses itself in the stories and plots of which the forum library hosts many, yet are only a fraction of what ALFA has to offer.
We have a logo. We have a slogan. We have a format for our promotional campaign: a story. This is very appropriate to the nature of ALFA, but also has an important effect.
The main effect of our story PR is that we'll be able to make regular forum posts and be featured on news journals such as nwvault's, besides the banner adds and databse links we'll do. Forums are key to the NWN community, especially the official forums.
We already have three proposed elements/themes for this story, relating to Admissions and the applicants directly:
1. Immigration, this relates to the applicants and new membership the promotional campaign is supposed to bring.
2. Exploration, this relates to new servers opening up.
3. Chronicles, this relates to the existing servers, plots and characters.
For the OAS2, we have four thematic realities:
1. Soubar has been raided by orcs.
2. Dragonspear has been garrisoned and is subject to treasurehunters.
3. Boarsky Bridge along the Trade Way: many caravans and merchants stop here.
4. Undead activity at a ruin along the High Moor trail.
For the OAS1:
1. An ancient temple has been excavated
2. The mage Tethos and his tower
3. Probably more, but I've had only limitted time to explore the OAS1 as player and builder. Can anyone add to this?
What's important that what we do is reactive to the applicants that come visit the OAS as result of our promotional campaign, and has progressions in the plot/story in reaction to this and ALFA events (new servers opening, large plots, player groups, etc.).
I've asked Misty to help with this. Right now we're leaning towards a Marco Volo-inspired chronicle on ALFA's IC history. My personal idea is for this to have two layers. Our 'Marco Volo' will be telling of the stories of ALFA (thus showing off what we can do) and in doing so, have his own story to tell (for a more dynamic PR campaign).
We'd like to have something ready for the upcoming NWCON4. Here's more on that.
What we need to do now, is flesh out our storyteller, our Marco Volo. How he/she could know all the things that occured in ALFA IC, what his/her own story would be, personality, history, the name, etc.
We'll need to flesh out the character. Obviously ALFA has plenty of creative talent, so I'd like to aks you all to help with this and post your ideas on what this character could be like.
Furthermore, I'd welcome any input on the events of our current and past NWN1 servers (and our NWN2 one) that we could include in this story.
While I'm writing this, I've come up with another two ideas worth considering. We could expand this one storyteller to a storytelling group of some kind. Then the community members could potentially involve retired or current PC's in this, if they're suitable. The trick will be to forge this all into one cohesive story, but that's something for later.
Right now, it's time to brainstorm. Feedback, ideas, suggestions, criticisms are all welcome.
And if this is all overly vague or confusing, just ask.
Our message is clear; we are a dedicated and dynamic roleplay community. This expresses itself in the stories and plots of which the forum library hosts many, yet are only a fraction of what ALFA has to offer.
We have a logo. We have a slogan. We have a format for our promotional campaign: a story. This is very appropriate to the nature of ALFA, but also has an important effect.
The main effect of our story PR is that we'll be able to make regular forum posts and be featured on news journals such as nwvault's, besides the banner adds and databse links we'll do. Forums are key to the NWN community, especially the official forums.
We already have three proposed elements/themes for this story, relating to Admissions and the applicants directly:
1. Immigration, this relates to the applicants and new membership the promotional campaign is supposed to bring.
2. Exploration, this relates to new servers opening up.
3. Chronicles, this relates to the existing servers, plots and characters.
For the OAS2, we have four thematic realities:
1. Soubar has been raided by orcs.
2. Dragonspear has been garrisoned and is subject to treasurehunters.
3. Boarsky Bridge along the Trade Way: many caravans and merchants stop here.
4. Undead activity at a ruin along the High Moor trail.
For the OAS1:
1. An ancient temple has been excavated
2. The mage Tethos and his tower
3. Probably more, but I've had only limitted time to explore the OAS1 as player and builder. Can anyone add to this?
What's important that what we do is reactive to the applicants that come visit the OAS as result of our promotional campaign, and has progressions in the plot/story in reaction to this and ALFA events (new servers opening, large plots, player groups, etc.).
I've asked Misty to help with this. Right now we're leaning towards a Marco Volo-inspired chronicle on ALFA's IC history. My personal idea is for this to have two layers. Our 'Marco Volo' will be telling of the stories of ALFA (thus showing off what we can do) and in doing so, have his own story to tell (for a more dynamic PR campaign).
We'd like to have something ready for the upcoming NWCON4. Here's more on that.
What we need to do now, is flesh out our storyteller, our Marco Volo. How he/she could know all the things that occured in ALFA IC, what his/her own story would be, personality, history, the name, etc.
We'll need to flesh out the character. Obviously ALFA has plenty of creative talent, so I'd like to aks you all to help with this and post your ideas on what this character could be like.
Furthermore, I'd welcome any input on the events of our current and past NWN1 servers (and our NWN2 one) that we could include in this story.
While I'm writing this, I've come up with another two ideas worth considering. We could expand this one storyteller to a storytelling group of some kind. Then the community members could potentially involve retired or current PC's in this, if they're suitable. The trick will be to forge this all into one cohesive story, but that's something for later.
Right now, it's time to brainstorm. Feedback, ideas, suggestions, criticisms are all welcome.
And if this is all overly vague or confusing, just ask.